Search Results for: content marketing

Airport travelers can now watch live MLB.TV coverage of the American League Championship Series between the Boston Red Sox and the Tampa Bay Rays on laptop computers through Boingo Wireless.

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…

Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago…

Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays

U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers

Everything online for Chief Marketer, Direct, Multichannel Merchant and Promo that is

2008 PROMO Interactive Media Awards