Search Results for: content marketing

Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

#11 Best Interactive Promotion TAKE OFF & TUNE IN AGENCY: Civic Entertainment Group CLIENT: A&E Television, Southwest Airlines A&E had seen its ratings

#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a

#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to

The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.

McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”

When it comes to display ads, every creative requires a call-to-action. As user awareness of banner ads decrease, techniques must evolve to increase Click Thru Rates (CTR’s).

When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.

Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings

Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game