Search Results for: content marketing

Given the typical company’s resource constraints, marketers must use triggered and sequenced messages that utilize existing segmentation schemes. Welcome campaigns are one example of a sequenced campaign.

Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they’re willing to pay

Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so

A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.

An eye-catching subject line helped 3-D Web conferencing firm Proton Media to drive people back to their site and blog.

Many best practices across B-to-C and B-to-B paid search campaigns are similar. However, B-to-B marketers face some unique challenges

Chief Marketer recently talked with Craig Fitzgerald, editorial director of Waltham, MA-based e-newsletter firm IMN, to get his thoughts on what types of content work best in B-to-B newsletters, best practices, and what to avoid if you want to keep your audience opted-in and reading.

On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.