Search Results for: content marketing

In marketing, empathy equals response and response equals dollars. One way of building empathy is by reflecting targets’ interests or emotional touch points in messages aimed at them.

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features.

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be understated to ensure the best outcome for your work. To that end, PROMO has developed these guidelines to assist you in the process.

No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be difficult to tamp down.