Search Results for: content marketing

While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.

Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

Apparently two things are inevitable when you cover new marketing technology as much as I do. First, you become attuned to the point at which technical explanations no longer make sense, and you have to look for help in dumbing it down to their …

One of the best guilty pleasures, not to mention one of the best products we have ever come across, is Angel List. In fact, we can’t decide which part we like more, their unique coverage or the fact that their own iterative innovation is a living playbook for…

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Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com