Search Results for: content marketing

A report from ShareThis, Rubinson Partners Inc. and Starcom MediaVest Group reveals that sharing is a huge part of the Internet, with Facebook leading the way.

According to the latest figures from comScore, Google’s Android smartphone OS increased its lead over the competition in the three months ending in April. A separate report from Millennial Media shows a significant boost in the number of consumers who are accessing retail content through their mobile…

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State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities

As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends.

It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House.” The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup as Bud filmed their lives and produced a number of shows for its YouTube channel. Now a similar casting call can be heard pinging around the world for Bud’s latest iteration of “Bud United” called “The Big Time.” This time, the brand is offering fans unprecedented access to live their dreams in very active ways through Bud’s sponsorships of its various entertainment, lifestyle and sports properties.

According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that “it’s my life.” Nearly a third said they use their smartphone’s basic functions and some apps. More than half of respondents also said they prefer…

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Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.