Search Results for: content marketing

Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share

A promotion developed for Lowe’s that ended last year is an indicator of how sports and entertainment more often merge as one

Constant change is the way Steve Dapper, founder and CEO of Hawkeye, sums up both the agency and the interactive marketing world it operates in

Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

The event and experiential category is undergoing enormous change as people’s attention spans become shorter and their consumption of intense volumes

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