Search Results for: content marketing

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.

The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

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Tostitos had a unique opportunity to leverage two upcoming college football title sponsorships – the Tostitos Fiesta Bowl and the Tostitos BCS National Championship. As two national games, the brand wanted to make the biggest impact possible and generate high national and regional visibility around both the Tostitos brand and the USO organization

Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold