Search Results for: content marketing

Bizo, a business-analytics company, recently shared the results of a survey of in-house and agency marketers. Among the key findings is that marketers view display advertising as important as they did last year, and that social media is set to get more attention from marketers.

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We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

Millennial Media recently released its S.M.A.R.T. quarterly report for Q2 2011 – its 50th mobile intelligence report. Included are projections for mobile advertising revenue by worldwide region, the top advertiser campaign goals and the top 10 global application categories.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page