Search Results for: content marketing

One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes.

2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

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Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

Anyone looking to design a direct mail prospecting package for Cosmopolitan magazine should know that sweepstakes don’t boost responses, tote bag premiums don’t justify their cost and above all, sex doesn’t sell. At least, not on the outer envelope. (Inside the package is another story.)

That last point may be surprising, but the magazine conducted two multivariate tests within the past 18 months. The tests offer statistically valid results for the impact 12 changes had on response rates.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.

Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …