Search Results for: content marketing

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

Awareness, a social media marketing software company, recently released its annual “State of Social Media Marketing” report, which examined the top areas for social marketing investment and the biggest challenges looming for the industry in 2012. Among the findings was that marketers are focused on…

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There is a phenomenon in the product marketing world where a particular trademark becomes synonymous with every product of that type despite who makes it. This is when a brand name becomes generic. It’s hard to think of…

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

Headlines from the industry.
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Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.