Reliant Interactive Media Corp., Clearwater FL, has acquired a majority interest in Tony Little.com, the Internet operation of health and fitness direct marketer Tony Little. Reliant and Little currently jointly produce a variety of infomercials.
The value of the purchase, which was made through a combination of cash and stock, was not disclosed.
Reliant will re-work the site’s functionality and appearance, adding informercial and entertainment components that focus on health and fitness. Reliant will promote the site through 30- and 60-second trailers at the end of the company’s infomercials.
