Q&As

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it.

The partnership puts the Visa retail experience and its payment
technology in front of more than 100,000 guests.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto.

The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led
Patrón Tequila, brings with him the successful Patrón playbook.

A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom.

MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports.