The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities

Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies.

The information in this report will help marketing executives make more informed decisions and improve their strategies and tactics. This analysis is based on surveys of a wide cross-section of leading marketing executives. The respondents represent many of the largest corporations in the world.

The report includes insights and benchmarks on:

• Corporations’ top marketing goals
• Characteristics of the most innovative marketers, and where top brands are innovating
• Channels receiving the most attention
• Effective measurement strategies
• Key areas where technology is improving marketing
• Most important trends being embraced by marketing teams

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