826 results for: Marketers on Fire

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Promoting from Within

|  by Chief Marketer Staff

I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the

Philip Morris Holds a Mirror Up to Smoke

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

In for the Long Haul

|  by Chief Marketer Staff

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

How to Fire a Customer

|  by Chief Marketer Staff

Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

Football Fantasies

|  by Chief Marketer Staff

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2





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