Search Results for: MFA
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LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media
We dove headfirst into the hottest topics of this past year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane at our AdMonsters 2023 Recap LinkedIn Live.
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AI
United Nations Panel Urges The Advertising Industry to Consider The Intersections of Advertising and Human Rights
At the recent United Nations panel, “Intersections Between Advertising and Human Rights,” the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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Inside the Buy Side
The $20 Billion Efficiency Opportunity for Marketers
In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making, the study was conducted with TAG TrustNet. Here are some of the key findings.
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AdMonsters 2023 Final Recap: The Hottest Topics in Ad Tech and Digital Media
Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST, we will chat with Chris Kane, Founder of Jounce Media, to hear his hot takes on the big news that dropped in 2023 and any 2024 predictions he has for digital media.
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Made for Yahoo Feed Sites Under Scrutiny
In addition to the writers strike ending, the flurry of activity surrounding the potential acquisition of Yahoo also pushed another, and in this case much more relevant to our industry than the writers strike, piece of news to the…
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PPC vs. Affiliate Arbitrage – Part 1
Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…
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PPC vs. Affiliate Arbitrage – Part 2
Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…