Search Results for: Augmented reality

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

By John Petrocelli, CEO of Bulldog Digital Media, an agency that executes  livestreaming solutions for brands. Although 5G technology for consumers isn’t likely to reach mass adoption until 2022, it holds limitless potential for brands to connect with customers in new and innovative ways. The fifth-generation cellular network known as 5G promises to deliver wireless […]

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.