Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's

When Perugina wanted an incentive to capture Mother's Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away

Loyalty has long been a sought-after attribute. Think of Ronald Reagan's Oliver North, Johnny Carson's Ed McMahon, and the Cleveland Browns fans patiently

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

YEAH, THEY'RE mean all right. There's Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

There aren't many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.