Search Results for: MFA

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives.  At work, becoming more sustainable can seem particularly daunting. Companies rely on factories and trucks, computers and offices. Becoming less reliant on these things requires capital investment. And many people […]

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.

Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […]

A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic Media Supply Chain Transparency Study. Because that report, and the follow-up study published in December, uncovered an appalling amount of programmatic waste, including $22 […]

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.

The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely.  The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […]