Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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