MARTECH | TECHNOLOGY

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Here’s some interesting examples of companies using virtual reality as a marketing tool.

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Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Only 16% of people will try an app more than twice before deleting it, according to Compuware.