MARTECH | TECHNOLOGY

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.