MARTECH | TECHNOLOGY

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.