MARTECH | ROI-METRICS

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.