Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.
Not all marketing-related technologies are equally important, nor are they always necessary.
SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.
Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.
CMOs should embrace mentoring not only to develop talented staff on their own teams but to build relationships and talent throughout their organizations.
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
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