MARTECH | RESEARCH

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

This article outlines six hard and six soft skills to look for when hiring marketing talent.

Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.