MARTECH | NEED-TO-KNOW-NEWS

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.