A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
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