MARTECH | NEED-TO-KNOW-NEWS

How Small Businesses Can Get Into the Mobile Game

|  by Gretel Going

There's no single foolproof approach or strategy for using mobile platforms. And there's no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense

List Firms Increasingly Stress Marketing Services

|  by Chief Marketer Staff

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was…

How Marketing Databases Differ from Operational Databases

|  by Chief Marketer Staff

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential "nuts and bolts" tasks such as customer service, fulfillment and inventory management. But, it…

Look for More Data Diversity in the Years Ahead

|  by Chief Marketer Staff

There's been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

	
        

CHIEF MARKETER 200