MARTECH | NEED-TO-KNOW-NEWS

How Jessica Alba Launched the Honest Company

|  by Lindsay Blakely (Chicago Tribune)

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Waging the War for Data Science Talent

|  by John P. Kelly and Farouk Ferchichi

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Successfully Navigating a Rebrand

|  by Chris Trick

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

5 Things Marketers Can Learn from Fashion

|  by By Atri Chatterjee

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200