The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
The "2016 Evolved CMO" identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
Here's three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.
Click here to view the 2023 winners!