MARTECH | CMO-CORNER

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Does your organization have data discipline? Here are three key questions to ask your team.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.