MARTECH | CMO-CORNER

This week's question: What's the Outlook for Cooperative Databases?

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was…

MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential "nuts and bolts" tasks such as customer service, fulfillment and inventory management. But, it…

There's been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

ValueClick Inc.

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.