MARTECH | CMO-CORNER

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.

These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.