MARTECH | CMO-CORNER

Making Mobile Part of Your Lead Gen Strategy

|  by Beth Negus Viveiros

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

	
        

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