MARTECH | CMO-CORNER

Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.

There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved,…

Their out there, roaming the halls, looking for victims: agency monsters. Watch out for these 12!

The 2016 Top Shops listings are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource for both brands and agencies looking for partners.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

We all want a raise. Here's 10 steps for success.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.

@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.