The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.
MARTECH | CMO-CORNER
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
Three Ways to Tackle Customer Data Hygiene to Boost ROI
How a solid customer data hygiene strategy can help yield higher marketing ROI.
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!