MARTECH | AGENCIES

We all want a raise. Here's 10 steps for success.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

This article outlines six hard and six soft skills to look for when hiring marketing talent.

The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax.

Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.