Marci Grebstein joined JCPenney as executive vice president and chief marketing officer in June 2017, reporting to Marvin R. Ellison, chairman and chief executive officer. She is responsible for leading the Company’s marketing strategy, overseeing all facets of brand advertising and promotion, including creative, traditional and digital media, events and cause marketing, publicity and customer relationship management. A highly accomplished marketing executive, Grebstein brings over 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth.
Prior to joining JCPenney, Grebstein served as chief marketing officer for Lowe’s Home Improvement, where she was instrumental in driving an integrated and data‐driven omnichannel marketing approach to build customer loyalty and company growth. Before her role as chief marketing officer for Lowe’s, she served as vice president of advertising for the retailer, leading the development and execution of Lowe’s overall advertising strategy and ensuring that the company’s brand promise was brought to life consistently across all platforms. Grebstein also worked for Food Lion of Delhaize America, overseeing the repositioning of the grocery store chain in her role as vice president of marketing and brand strategy. Additionally, she spent 16 years at Staples, Inc., holding positions of increasing responsibility to include vice president of business‐to‐business marketing and e‐commerce.
Grebstein holds a Bachelor of Science degree in management and marketing from Boston College and has served her profession and community through various board memberships.