Amie Stanley founded E29 in 2017 after co-owning and managing several women-owned agencies. Her 25-year career has been defined by building brands and breaking through the barriers for women in business. Prior to owning her own shops, Amie held executive-level account management and strategic planning positions at top agencies from New York City to San Francisco, where she delivered exceptional results for a roster of leading brands including Coca-Cola, Evivo, Georgia-Pacific, Beam Global Wine & Spirits, Kraft Foods, Chicken of the Sea, Del Monte and Dole.
At E29, Amie has assembled a team of marketing rock stars that are focused on ELEVATING the agency experience. This means delivering not only an extraordinary products and services, but most importantly value. They dig deep, taking the time to understand underlying challenges; then provide strategic solutions and bold creative ideas. They keep it simple, convenient and transparent, relying on data to provide proof of the value they delivering.
Understanding how to market to women is a focus for E29. Specifically their client Evivo, an infant probiotic, is targeted at millenial moms. Having a deep understanding of this complex target is critical to developing campaigns and programs that engage new and expecting moms. They recently launched a new campaign “Give Baby the Edge” that addresses mom’s desire for empowerment.
Early in her career Amie was a pioneer in Shopper Marketing, launching Publicis Dialog’s first shopper marketing division titled Publicis Retail Connections. She’s led retail marketing seminars in Asia, London and across the US. She is also an advocate of young women in business, speaking at events and providing marketing support to several women-focused non-profits, including Alliance for Girls.