Channel | MarTech

Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.

Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.

witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It's testing exercise wearables to reward customers?

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.