Channel | MarTech

Marketing Technologists Defined

|  by Chief Marketer Staff

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Q&A With Progress Software CMO Melissa Puls

|  by Chief Marketer Staff

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Creating a Marketing Tech Blueprint

|  by Chief Marketer Staff

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

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