How—and Why—to Put Snapchat to Work
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
Click here to view the 2023 winners!