ON TODAY’S DIRECT LISTLINE:
* ADA Professional Members and Book Buyers
* Frank Cawood Spanish Speaking Buyers
* Buyer Advantage Prenatal Shoppers
* IMS Make and Model Car Selects
* UniversalView Database
* Hallmark Magazine Enhanced
* NextMark Gives Data Card Blessings
* Introducing Jeanette Cassano of Belardi/Ostroy
* Classifieds
NEW LISTS
ADA Professional Members and Book Buyers
The American Diabetes Association has introduced a master file that identifies buyers of book titles such as “The All-Natural Diabetes Cookbook.” It lists 231,322 buyers including doctors, nurses, researchers and other professionals who specialize in diabetes. Most responded to direct mail received at their home addresses.
Selections: Area of focus, title, workplace setting, specialty, doctors, professional/council members, international, country, state/SCF/ZIP
Price: $155/M
Contact: PCS Mailing List Co., Natalia Serpa (978-532-7100, ext. 142; nataliaserpa@pcslist.com)
Frank Cawood Spanish Speaking Buyers
Frank Cawood and Associates now offers a list of customers who responded to Spanish language offers. It identifies nearly 25,000 buyers from the last 24 months. The unit of sale ranged from $12 to $35 for books and other products. Direct mail is the source.
Selections: Hotlines, source, gender, state/SCF/ZIP
Price: $120/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; belkys.reyes@lakegroupmedia.com)
Buyer Advantage Prenatal Shoppers
A list of expectant mothers and fathers (10%) has been added to the Buyer Advantage list group. The count is 458,179. Those listed registered at Web sites targeting mothers and completed surveys associated with prenatal offers and newborns. Additional sources include direct mail and telemarketing.
Selections: Monthly hotline, trimester, product categories, age, homeowner, income, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Focus USA, Lori Collins (603-635-1842; lori@focus-usa-1.com)
IMS Make and Model Car Selects
Names for more than 10 million car owners have been assembled for this database. Phone numbers are available. This transaction data was sourced at the retail point of purchase.
Selections: Vehicle make/model/year, monthly hotline, homeowner/renter, income, adult’s/child’s age, marital status, credit cardholder, gender, length of residence, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; chrism@intmktgsolutions.com)
NEW COMPILED LISTS
UniversalView Database
UniversalView is a database comprised of information about healthcare, education, government and others kinds of institutions formatted to access single titles. More than 1.3 million records are available for one-year leases on an unlimited basis or one-time list rentals. It can be used in tandem with other general business databases, for data overlays and statistical models. Records for individual institutions include postal addresses, primary telephone and fax numbers, key contact names and job function. Each record has been tagged with an identification number for tracking purposes and match-backs to the original data when future database updates become available. Selects are offered for keywords ranging from adult day care to veterinary practices. This compiled data has been sourced from telemarketing surveys.
Selections: Keywords, state, SCF/ZIP
Price: $170/M (one-time rentals)
Contact: MCH Inc., Joan Whitney (800-776-6373; joanw@mailings.com)
NEW SELECTS
Hallmark Magazine Enhanced
Lifestyle interest and demographic data enhancements from InfoUSA have been added to the Hallmark Magazine circulation file. This women’s title from Hallmark Publishing has 615,623 subscribers. The households it reaches have $74,000 average incomes.
Selections: Recency, paid, source, adult’s/child’s age/gender, agent sold, change of address, demographic, direct to publisher, ethnicity, income, lifestyle, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Lynn Wallis (914-697-5824; lwallis@millard.com)
IN THE NEWS
NextMark Gives Data Card Blessings
NextMark Inc. has appointed itself as curmudgeon to take list management companies to task for poorly written data cards.
Nextmark has released a report ranking the top 50 list management companies based on its analysis of the quality of their data cards. It plans to release more quarterly reports to monitor signs of improvement, with its next report due out in April.
“The purpose of the data card quality report is to identify and reward those list managers who are producing great information for the benefit of marketers, list brokers and list managers,” said in a statement Joseph Pych, president of NextMark.
It analyzed 13 content attributes on more than 74,000 data cards to rank list management companies. In case you’re wondering, Take 5 Solutions LLC, Profile America List Co. and Lighthouse List Co. have best data cards, according to NextMark.
MEET THE BROKER
Introducing Jeanette Cassano of Belardi/Ostroy
This week, Meet the Broker features Jeanette Cassano, who you could say is one of the lucky ones. Cassano embodies her passions for environmental, political and other causes while working for clients and on her own time. To learn more, click here (directmag.com/meet_the_broker/cassano).
CLASSIFIEDS
Classifieds
Insert Media Supervisor
Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to JGoudlock@russreid.com).
