* Americans for Prosperity
* Bowling Enthusiasts from Consumer Insight
* CBD Kids Catalog Buyers
* Meredith’s Women in Agriculture
* UpTown Ladies’ Lunch Club
* Handsome Rewards PIP
* InfoUSA Board Members Re-elected
* Draper’s and Damon’s
LISTS UNDER NEW MANAGEMENT
Americans for Prosperity
Conrad Direct recently assumed management of Americans for Prosperity’s (AFP)) list. A total of 8,402 last-12-month and 8,579 last-24-month donors are available. The AFP organization promotes fiscal and regulatory restraint on government. A separate AFP foundation list with a few hundred donors is available for exchanges only. Lake Group Media Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Capitol Watch, Media Research Center, National Tax Limitation Committee, National Taxpayers Union, U.S. Term Limits, U.S. English
Price: $135/M
Contact: Conrad Direct, Brenda Burger at 201-567-3200, ext. 111 or bburger@conraddirect.com
Bowling Enthusiasts from Consumer Insight
More then 9 million postal addresses are available on the Bowling Enthusiasts from Consumer Insight list co-managed by Stanley Marketing Solutions. Corresponding telemarketing and e-mail segments have 7.6 million and 1.7 million records, respectively. This file and other interest segments available are derived from the Consumer Insights master file. Names and Addresses Inc. also manages Consumer Insights files.
Selections: Hotlines, age range, demographic, ethnicity, gender, income range, lifestyle, mail order buyers, marital status, occupation, telephone numbers, presence of children, state/SCF/ZIP
Price: $65/M (postal addresses)
Contact: Stanley Marketing Solutions, Barb Stanley at 203-509-4250 or b33sb@yahoo.com
NEW LISTS
CBD Kids Catalog Buyers
Christian Book Distributors offers 323,632 last-12-month names on the CBD Kids Catalog Buyers file. Sixty-two percent of these customers are between 19 and 49. Sixty-three percent have an income of $50,000 or higher.
Selections: Dollar, 6-month hotline, gender, occupation, product, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or jlong@millard.com
Meredith’s Women in Agriculture
Meredith Corp. has assembled 42,970 names for the Meredith’s Women in Agriculture list. Many of these women are directly involved with day-to-day operations of farms. Those listed are subscribers to various titles published by Meredith.
Selections: Marital status, expecting a baby, gardening, diet and exercise, scrapbook, catalog buyer, crop or livestock, collectibles, donors, presence of children, remodeling and decorating, sewing and quilting, mail order buyer, owner/operator, dog/cat owner, computer user, age, income, length of residence, hobby/interest, state/SCF/ZIP
Price: $90/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or dorothy@midwestdm.com
UpTown Ladies’ Lunch Club
The UpTown Ladies Club List consists of women who responded to various direct mail offers. A total of 318,913 names are available. Segments are available for frequent flyers, investors and SOHO owners. These individuals’ median income is $62,500; median age 45.
Selections: Monthly hotline, adult’s/child’s age range, credit card buyers, ethnicity, mail order buyers, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $75/M
Contact: NameWorks, Kim Wiede at 203-746-7388 or kim@nameworksonline.com and Katie Gallagher at 203-746-7388 or Katie@nameworksonline.com
NEW INSERT MEDIA
Handsome Rewards PIP
Some 342,000 packages are shipped annually for the recently introduced Handsome Rewards package insert program. It mostly reaches individuals 50 or older who purchased general and specialty merchandise. A maximum of eight inserts per package will be accepted. Inserts may be as large as 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com
IN THE NEWS
InfoUSA Board Members Re-elected
Vin Gupta, George Haddix and Vasant Raval have been re-elected as members of infoUSA’s the board of directors. The infoUSA group of companies includes Donnelley Marketing, Edith Roman Associates Inc., Millard Group and Walter Karl Inc.
SPECIALS!
Draper’s and Damon’s
Selections are half price on the Draper’s and Damon’s list through July 31. A total of 212,432 catalog buyers are available. Contact Mokrynskidirect, Cheryl Longo at 201-488-5656, ext. 656 or clongo@mokrynski.com
