The Complete Guide to Social Media for B2B Marketers

By: Salesforce Pardot
Type: eBook

Social media is everywhere, but not everyone knows how to use it effectively — especially in B2B marketing. This complete guide reveals the best types of content for each segment of your funnel for Facebook, LinkedIn, Pinterest, and Snapchat. Discover the role of metrics, social listening, and engagement strategies in elevating your message and results.

In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. You’ll learn:

  • Sales Pardot Ebook coverWhich key metrics to track for platforms like Facebook, Twitter, and LinkedIn
  • When to post for the highest engagement
  • What types of content do best on each social media platform
  • How to support prospects at each stage of the sales funnel
  • The secret to using video content to drive engagement

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