Radical simplicity in marketing communications is now the only way to break through and guide customers to buying decisions. This means stripping communications down to the smallest discrete pieces of the most important information, hammering them into concise chunks, and making it easy for customers to process your messages. To help you take the leap, TriComB2B published Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing. This guide includes the scientific and business cases for simplicity in B2B marketing.
Reading our guide can help you:
Even if your product seems a little complicated, and even though you have a treasure trove of important data to prove its value, there’s no reason to overpower your audience with equally complicated messages. Be kind to your customers. Try using radical simplicity in all your B2B marketing efforts to more effectively engage and convert.
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