Length: 15 pages
Best practices & must-have features to consider during your vendor selection
Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it’s an epidemic. Not convinced? Research from MarketingSherpa states B2B contact data decays at annualized rate of 22.5%.
But as frustrating as contact and account data management is, this still is your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.
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