Buyer’s Guide: Best Practices for a Marketing Database Cleanse

Best practices & must-have features to consider during your vendor selection

Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it’s an epidemic. Not convinced? Research from MarketingSherpa states B2B contact data decays at annualized rate of 22.5%.

But as frustrating as contact and account data management is, this still is your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

Download this complimentary buyer’s guide to learn about:

• Key terms & metrics related to database management projects
• Common pricing models vendors employ
• End-to-end cleansing & segmentation capabilities
• Best practices & must-have features to consider during your vendor selection

Brought To You By: