Master the Tools. Lead the Change. Futureproof Your PR Playbook.

AI isn’t just a buzzword—it’s changing the way PR and Communications operate right now. The question isn’t if these shifts will impact your role, but how prepared you are to adapt. Professionals who embrace AI tools and strategies today will lead the way tomorrow.

Join us for this three-part series designed to help you:

  • Build a practical roadmap for integrating AI into your PR and marketing workflows.
  • Develop leadership and implementation strategies that drive real results inside your organization.
  • See AI in action through real-world examples that are transforming campaigns and communications.

Future-proof your career and stay ahead of the curve—because the AI revolution isn’t coming, it’s already here.

Register Now

Your Expert Trainers

  • Anthony LaFauce

    Anthony LaFauce

    Managing Director of AI Innovation
  • Katie Stratakis

    Katie Stratakis

    Head of Corporate Communications
  • Tammy Barnes

    Tammy Barnes

    Social Media Consultant & Co-Owner
  • Sarah Evans

    Sarah Evans

    Partner and Head of PR
  • Laura Macdonald

    Laura Macdonald

    Chief Growth Officer
  • Jon Goldberg

    Jon Goldberg

    Chief Reputation Architect
  • Elina Kochenko

    Elina Kochenko

    AI-Driven PR Manager

Three-Part Online Strategic Series

Module 1: AI Workflow Management: Developing a Framework for Success

Tuesday, December 9 | 1:00 – 2:30 PM, ET

Keeping up with the latest AI tools and their benefits to PR professionals can be a daunting task. The best preparation is arming yourself with a framework with which to orientate your specific AI needs and integrate AI into your workflows accordingly. Part 1 provides that strategic toolkit while articulating exact requirements and objectives that are appropriate for entry-level employees, mid-level managers and senior leadership.

Agenda

  1. 1:00 pm - 1:40 pm

    Developing an AI Workflow Management and Integration Framework

    Staying on top of the most recent AI tools and how they apply to PR and comms pros can be overwhelming. The best defense is establishing a framework with which to organize your specific AI needs and a process that will help you integrate AI into your workflows. You’ll leave with a framework to help determine and outline your specific AI goals—and embark on a path toward achieving realistic outcomes.

    • Anthony LaFauce

      Anthony LaFauce

      Managing Director of AI Innovation
      CLYDE
  2. 1:50 pm - 2:30 pm

    Defining AI Readiness for Entry-, Mid- and Senior-Level PR Pros

    As AI capabilities change rapidly, savvy PR pros must keep up with the latest technological demands on their profession. But the level of AI skills required varies, and in part depends upon where you work—and your level of experience—within an organization. This session examines the type of AI readiness now expected from PR and comms people across an entire organization—from entry-level employees to mid-level managers to senior leadership.

    • Anthony LaFauce

      Anthony LaFauce

      Managing Director of AI Innovation
      CLYDE
    • Katie Stratakis

      Katie Stratakis

      Head of Corporate Communications
      Samsung Electronics

Module 2: Internal Communications: Upskilling and Preparing Your Team

Thursday, December 11 | 1:00 – 2:30 PM, ET

PR professionals play a critical role in developing foundational AI literacy for organizations, and that includes AI governance policies that outline responsible use, upskilling employees and weathering AI-induced crises. Module 2 addresses how PR and comms pros can lead the charge in this mission.  

Agenda

  1. 1:00 pm - 1:30 pm

    AI Governance and Responsible Use

    A solid foundation of AI literacy within organizations includes AI governance policies that outline responsible use. In this session, PR pros will get the latest insights on using AI responsibly, adhering to ethical conduct and advising organizational leaders on critical AI-related decision making.

    • Andrea Gils Monzón

      Andrea Gils Monzón

      CEO & Co-Founder
      Shiftmakers Agency
  2. 1:35 pm - 2:05 pm

    Best Practices for AI Upskilling and Evaluating Vendor Tools

    To ensure your teams are on board with using AI—correctly and safely—PR and comms pros need to clearly articulate gen AI’s most important use cases, motivate people and facilitate proper training. This session will show the latest insights on successful AI upskilling and provide recommendations for evaluating tools for PR use.

    • Aaron Kwittken

      Aaron Kwittken

      Global Head of Intelligence & Engagement
      FGS Global
  3. 2:10 pm - 2:30 pm

    Weathering AI-Driven Crises—from Misinformation to Layoffs

    The uptick in AI use inevitably multiplies the risk brought about by crises, driven by factors such as misinformation occurring in AI search responses, internal layoffs as a result of efficiencies created by AI, and undisclosed AI use in creative—to name just a few. This session provides tips on suitable crisis response for internal communicators within an AI-fueled media environment.

    • Jon Goldberg

      Jon Goldberg

      Chief Reputation Architect
      Reputation Architects Inc

Module 3: Applied AI: Prompts, GEO and PR-Specific Use Cases

Wednesday, December 17 | 1:00 – 2:30 PM, ET

In Part 3, we provide hands-on, up-to-the-moment examples of how PR pros are using AI tools for real creative work, efficiencies and strategic assistance. And in each session you’ll take home effective prompts used to achieve those specific outcomes.

  1. 1:00 pm - 1:25 pm

    GEO Status Update: Optimizing Content Creation for AI Consumption

    Earned media—driven by PR—is supplying AI models with the content that our culture consumes today. But LLMs like ChatGPT, Gemini and Claude are “reading” the internet in different ways, and PR pros must adapt their earned and owned media strategies to fit this new reality. This session examines the latest GEO (generative engine optimization) tactics for PR pros to ensure that their stories—from earned media to press releases to digital content—remain relevant in the AI era.

    • Sarah Evans

      Sarah Evans

      Partner and Head of PR
      Zen Media
  2. 1:30 pm - 1:45 pm

    AI as Inspiration and Creativity Catalyst

    While AI can’t replace human ingenuity, it can serve as a springboard for inspiration and crafting ideas. This session will provide hands-on tips to help PR pros leverage AI tools for the purpose of augmentation and supplementation—with an eye on fair and proper use of the technology.

    • Tammy Barnes

      Tammy Barnes

      Social Media Consultant & Co-Owner
      Trace Social
  3. 1:50 pm - 2:05 pm

    AI Deep Research Tactics and Efficiency Plays

    One of AI’s key benefits for PR professionals is the models’ ability to do deep research, providing the potential for massive efficiencies in a PR pro’s workflow. This session will outline research tactics for AI use that enable core PR functions like media research—plus the prompts to make it happen.

    • Elina Kochenko

      Elina Kochenko

      AI-Driven PR Manager
      Flyer One Ventures
  4. 2:10 pm - 2:30 pm

    AI as Strategic Partner and Growth Engine

    Top business leaders agree: companies that succeed in the AI era will be those that use AI models as a strategic partner and growth engine—rather than those that simply tap its potential for creating efficiencies. This session will explore how PR and communications pros can use AI to build and test strategies, scenario-plan and unlock new areas of growth for organizations.

    • Laura Macdonald

      Laura Macdonald

      Chief Growth Officer
      Hotwire

Tickets

  • Single Module

    $195
    Access to Single Online Module. Includes live event and on demand recordings of all sessions in the selected module.
    Register

  • 3 Part Series

    $395
    Don't miss a thing—Get the full experience and save big. Includes live events and on demand recordings of all sessions in the 3 Part Series.
    Register

Contact