AN AFTERNOON PEER-TO-PEER SEMINAR FOR SENIOR BRAND-SIDE MARKETERS, DESIGNED TO ACCELERATE THE WAY CORPORATE EVENT EXPERIENTIAL AND TRADE SHOW MARKETING TEAMS APPROACH, DEVELOP AND EXECUTE BRAND EXPERIENCES.
Join us! The EMS Executive Forum pre-conference on April 24, hosted by InVision Communications, exclusively for client-side marketers, will bring together the industry’s most innovative brand marketers in a highly interactive format designed for peer connections and learning.
Together, we will explore the challenge and opportunity of appealing to diverse audiences spanning the five generations now in the workplace—a phenomenon unprecedented in modern history. While conventional wisdom suggests approaching these people based on widely accepted generational characteristics, the reality is more nuanced. Rapid technological, social, and cultural changes have blurred generational lines, challenging traditional generational paradigms.
Through case studies, panel conversations of brand leaders, and the insights from a diverse lineup of speakers, and networking moments, we will explore how you can create personalized and differentiated brand experiences that take into account several “universal” experiential factors that cut across generational divides, such as accounting for different levels of technology adoption, building experiences that meet the shared need for human connection, presenting for different learning styles, driving brand affinity, and rallying your audience to your brand purpose.
Join marketers who have already signed up, from such brands as Citi, Dell Technologies, Autodesk, ABC Entertainment, Atlassian, GoodRx, Booz Allen Hamiton, IBM, Bloomberg, and counting!
Highlights:
- Connect with peers in the only EMS session exclusively for brand-side marketers.
- Hear from senior CMOs and brand leaders as they share perspectives on audience engagement today & beyond.
- Gain insights into collaborating with and managing a workforce spanning five generations.
- Learn how to optimize the experience you offer based on shared human factors (e.g., technology adoption, brand affinity) and new engagement solutions—rather than relying on generational labels.
- Craft personalized brand experiences that resonate with diverse audiences, emphasizing connection and purpose over generational siloes.
AGENDA
PRICING
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Accelerator
$499Price expires 05/20/2026Our promise to help develop the next generation of corporate event professionals begins at EMS with a new learning program reserved for the industry’s fastest rising stars. The EMS Accelerator Pass onboards early-career event marketers into the industry through a two-day immersion into the Experiential Marketing Summit’s rigorous curriculum at a deep discount. The 2026 EMS Accelerator Community will leave EMS with the strategic and tactical insights they need to excel in their event roles and become top contributors to their event organizations.
Passes are limited to the first 50 to apply. Submit your request today.
Available to marketers ages 21-26. Must be a junior level employee of a brand-side event organization or event agency (supplier companies cannot participate), or, attending an accredited university program. Proof of age required in advance along with a letter from your company or professor “sponsoring” you are qualified to attend. Sample letter here.
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Agency
$1200Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, May 18 ONLY.
Early BirdExpires 03/06/2026$1200AdvanceExpires 04/10/2026$1200Full PriceExpires 05/20/2026$1200 -
Agency
$1500Ultra-Early Bird expires 12/31/2025Includes access to all sessions and Hall of Ideas on Tuesday, May 19 or Wednesday, May 20, plus the Opening Reception on Monday, May 18. You must choose a date combination during registration.
Early BirdExpires 03/06/2026$1500AdvanceExpires 04/10/2026$1500Full PriceExpires 05/20/2026$1500 -
Agency
$1750Ultra-Early Bird expires 12/31/2025Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, May 18. You must choose a date combination during registration.
Early BirdExpires 03/06/2026$1750AdvanceExpires 04/10/2026$1750Full PriceExpires 05/20/2026$1750 -
Agency
$1650Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, and Opening Reception.
Includes access to all sessions, Hall of Ideas, and Opening Reception.
Early BirdExpires 03/06/2026$1850AdvanceExpires 04/10/2026$1995Full PriceExpires 05/20/2026$2200 -
Brand
$1200Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, May 18 ONLY.
Early BirdExpires 03/06/2026$1200AdvanceExpires 04/10/2026$1200Full PriceExpires 05/20/2026$1200 -
Brand
$1500Ultra-Early Bird expires 12/31/2025Includes access to all sessions and Hall of Ideas on Tuesday, May 19 or Wednesday, May 20, plus the Opening Reception on Monday, May 18. You must choose which date during registration.
Early BirdExpires 03/06/2026$1500AdvanceExpires 04/10/2026$1500Full PriceExpires 05/20/2026$1500 -
Brand
$1700Ultra-Early Bird expires 12/31/2025Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, May 18. You must choose a date combination during registration.
Early BirdExpires 03/06/2026$1700AdvanceExpires 04/10/2026$1700Full PriceExpires 05/20/2026$1700 -
Brand
$1600Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, and Opening Reception.
Early BirdExpires 03/06/2026$1800AdvanceExpires 04/10/2026$1995Full PriceExpires 05/20/2026$2150 -
EDPA
$1750Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, on Monday, May 18 & Tuesday, May 19 or Tuesday, May 19 and Wednesday, May 20, plus the Opening Reception on Monday, May 18.
Early BirdExpires 03/06/2026$1750AdvanceExpires 04/10/2026$1750Full PriceExpires 05/20/2026$1750 -
EDPA
$2650Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, and Opening Reception.
Early BirdExpires 03/06/2026$2850AdvanceExpires 04/10/2026$2995Full PriceExpires 05/20/2026$3200 -
EDPA
$1650Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, and Opening Reception.
Early BirdExpires 03/06/2026$1850AdvanceExpires 04/10/2026$1995Full PriceExpires 05/20/2026$2200 -
EDPA
$4850Ultra-Early Bird expires 12/31/2025Includes access to all sessions, Hall of Ideas, and Opening Reception.
Early BirdExpires 03/06/2026$4850AdvanceExpires 04/10/2026$4850Full PriceExpires 05/20/2026$4850 -
Supplier Pass
$5100Ultra-Early Bird expires 12/31/2025Important Note: Supplier Pass holders will have limited networking and messaging capabilities through our event app. If networking is a priority in attending the event, please contact Jon McLoughlin at 646-988-8387 or jmcloughlin@accessintel.com to discuss exhibit and sponsorship options that provide full networking access.
Early BirdExpires 03/06/2026$5100AdvanceExpires 04/10/2026$5100Full PriceExpires 05/20/2026$5100