What are the greatest challenges to your business from a marketing perspective, and what solutions are you implementing to meet them?
CM asked four CMOs, leading marketing departments at a tech company, a wellness brand, a sports league and a media hub, to share their thoughts this week on the above. We learned that differentiation from competitors, leading with empathy and collaboration, and crafting immersive content to keep pace with younger audiences’ appetites are among the solutions making headway for their brands. Here’s what CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League had to say.
When developing an effective media monetization strategy, which may be in flux at your brand as third-party cookies go the way of the dodo, there are several components to keep in mind—from understanding the audience to implementing a “funnel of trust” to developing a strategic hiring strategy. Check out this audience and monetization checklist, comprised of 13 elements to consider in a post-cookie environment.
In its first experiential tour, Ghirardelli activated a sampling campaign that positioned its chocolate squares as a delicious centerpiece to an American campfire classic: the s’more. Read how the brand’s flexible footprint, designed like a backyard, charmed consumers across the country while capturing valuable shopper marketing data.
Lastly, we present five ways a martech platform investment can facilitate your brand’s digital transformation, from customer data management to marketing orchestration to AI-powered personalization and experimentation.
Until next week,
Group Content Manager
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