Chief Marketer
we've got a lot to talk about
May 23, 2022

According to a fan study conducted by Wasserman and the Drone Racing League, approximately 800 million people across the globe between the ages of 16 and 34 are enamored with technology, but not when it comes to traditional sports. However, this group still craves tech-driven competition, innovation, gaming and cryptocurrency.

Enter the “tech-setters,” the target demo the Drone Racing League has set its sights on. And if the impressive growth experienced over the past year is any indicator, it’s been pretty successful at it. We spoke with Drone Racing League CMO Anne Marie Gianutsos about the property’s explosive growth, the expanded partnership with the U.S. Airforce announced this week, how it engages fans on social and its plans to compete in the metaverse.

Speaking of the metaverse, influencer marketing will likely be used to increase engagement with these new digital landscapes. And some brands are diving in and embracing virtual influencers, or lifelike personas created and managed by digital artists and agencies. But a new subset of influencers brings with it a new set of regulations and caveats. Here’s what brands should consider when tapping virtual influencers for their campaigns.

Networks and broadcasters pulled out all the stops to showcase new content to marketers at the upfronts this week in hopes of luring in ad dollars. But the star of the show this year was streaming video rather than linear programming. We look at the key themes presented to media buyers, including alternative currencies, film content and the enduring appeal of live sports.

Finally, the era of pandemic-fueled event postponements has had one particularly positive byproduct: stronger contingency plans. We review tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number, HBO Max and more.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at [email protected] or call (203) 899-8494.

Looking for a partner, technology provider or supplier? The search is over. Check out the marketer's #1 choice in partner resources, the Marketing Resource Directory, and find your next solution provider today.
This newsletter is brought to you by:

 
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Read More

 
A Roadmap for Amazon Marketing Investment

How brands can market on Amazon during the beginning, middle and developed business stages.
Read More

 
Tips for Formulating Social Media Marketing KPIs

Pitfalls and insights on establishing social media KPIs.
Read More

 
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

How the brand increased conversion rates by taking upper-funnel data into account.
Read More

 
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch

Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Read More

 
Partner Content
Shine brighter. Get seen online with Semrush.

Don’t let huge workloads or lack of resources dim your company’s glow. Let our all-in-one platform do the heavy lifting for you, allowing you to grow your online audience faster. With 50+ tools for SEO, content marketing, PPC, competitor analysis, and more, Semrush has everything your business needs to capture the online spotlight. Try It Free.

Facebook   Twitter   LinkedIn

read more about
Loyalty Marketing: The Key to Unlocking Data
The Secret to Driving Revenue in 2022 and Beyond
Critical Data Enabling Brand Outcomes and Media Value
Never Mind the Next Normal: Bring On the New Now
People Attend Events--But They Join Communities
Global Versus Local Marketing and PR for Luxury Brands